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ALPAKAS

R&D
Product Development

For Berlin-based delivery startup Alpakas, we built a scalable in-house content production system - from studio design to workflow automation and team onboarding - bridging logistics and storytelling in one seamless process.

For Alpakas, we developed an in-house content production system that aligns the brand’s sustainability mission with the operational rhythm of urban delivery. As the company expanded rapidly, the challenge was to create a scalable workflow that could produce authentic, high-volume content directly from the warehouse environment.

Our work focused on building a modular, efficient production setup:

  • Content Station: photography and video infrastructure optimized for fast creation
  • Workflow Design: connected capture–to–postproduction pipeline with cloud integration
  • Templates & Systems: lighting presets, shooting guides, and brand-consistent layouts
  • Team Enablement: onboarding and training for autonomous daily content production

The result is a self-sufficient media ecosystem embedded in operations — reducing external costs, accelerating turnaround times, and enabling Alpakas to communicate its local, transparent, purpose-driven identity at the pace of its logistics.