ANNA is a voice-first AI audio platform designed to shift content consumption from visual navigation to natural conversation. The product replaces screens with an adaptive voice interface that enables users to discover podcasts, news, and stories hands-free while the system listens, learns, and personalizes in real time.

Our work contributed across strategy and product definition:

• Product Architecture: conversational UX, contextual intelligence, and minimal interface design
• AI Systems: speech recognition, NLP, and dynamic recommendation models
• Brand Transition: guiding the shift from WOWNOW to ANNA, establishing a human, voice-native identity
• User Experience: frictionless onboarding, adaptive tutorials, and voice-led navigation

ANNA entered the market as an early pioneer in conversational audio, delivering longer engagement, higher discovery rates, and a more intuitive listening journey compared to traditional podcast apps. The platform now stands as a reference model for next-generation voice-driven media experiences.

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