BALLS IN CONCERT

R&D

Product Development

With Balls in Concert, led by creative agency David+Martin, we turned a charity mission into a cultural statement — producing an awareness campaign and live experience for The Robin Cancer Trust that connected music, humor, and health education in one bold concept.

Balls in Concert is an awareness initiative created with David+Martin to support The Robin Cancer Trust, transforming testicular-cancer education into a culturally relevant experience. The campaign centers on “MidiBalls,” a custom MIDI controller shaped like testicles, designed to trigger sound and highlight the importance of regular self-checks.

The project combined product innovation, music, and live performance. A music video featuring SynthPopTroubadour amplified the message across digital, OOH, and influencer channels, supported by educational materials and activation formats designed to reduce stigma and increase early-detection awareness.

By merging humor, design, and health communication, Balls in Concert reframed a sensitive topic into an accessible public dialogue, demonstrating how creative technology can drive measurable impact in health advocacy.

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BALLS IN CONCERT

With Balls in Concert, led by creative agency David+Martin, we turned a charity mission into a cultural statement — producing an awareness campaign and live experience for The Robin Cancer Trust that connected music, humor, and health education in one bold concept.