Livebuy was developed to bring real-time interactivity into European e-commerce. As part of the founding team, we helped define the business model, product architecture, and go-to-market strategy — evolving the initial MVP into a scalable, browser-based live shopping platform embedded directly in retailers’ online stores, fully shoppable and app-free.

Our scope covered product, operations, and commercialization:

• Platform Architecture: modular shoppable-video layer for live, scheduled, and on-demand formats
• Creator Toolkit: intuitive app for streaming, tagging, and performance insights
• E-commerce Integration: on-site video player with checkout and analytics
• Market Development: enterprise pilots, vertical playbooks, and SaaS onboarding systems

Livebuy achieved strong early traction, with significantly higher engagement and conversion rates during live sessions. The company secured a €35M pre-seed evaluation and later a €4.9M seed round to scale product and market expansion — establishing Livebuy as a leading model for interactive commerce in Europe.

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