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SAVESPECIES

Metaverse
Unreal Engine

We built the first metaverse experience that turns gameplay into real-world ocean cleanup. Ocean Detox combines immersive storytelling, NFT tech, and play-to-donate mechanics to drive measurable environmental impact - at scale.

We partnered with WWF Germany and SaveSpecies to develop Ocean Detox — the world’s first Metaverse experience designed to drive real-world environmental impact. This immersive play-to-donate platform transforms virtual engagement into tangible ocean cleanup. By purchasing NFT art made from digital trash, users directly fund the removal of plastic waste from marine ecosystems. Built to inspire action and powered by sustainable tech, Ocean Detox proves how product innovation can drive measurable change.

The Outcome: Real Impact at Scale

Ocean Detox generated immediate and measurable results:

  • 2,453 kg of plastic waste removed through NFT purchases
  • 6,200+ virtual visitors in the first weeks
  • 120M+ campaign impressions across media and social
  • 3 Webby Awards, including Metaverse & Immersive Activism