Reimagining E-Commerce for a New Generation
Wysker set out to fix what online shopping had lost — excitement. While e-commerce had become efficient, it lacked the discovery and energy of real-world browsing. Our goal: design a mobile shopping app that feels fast, fun, and fair. Built for Gen Z, Wysker introduced a swipe-based interface for instant product discovery and a data privacy model that lets users control what they share — and earn rewards when they do.
The result was a product that merged speed, design, and trust into a new kind of commerce experience.
The Idea: Shopping at Swipe Speed
The team behind Wysker saw an opportunity where others saw friction. People wanted to explore products quickly, without filters or endless scroll. The insight: if discovery feels like a game, engagement follows.
We built Wysker around this principle — a visual, high-speed feed where users can browse up to 20 products per second by simply swiping. The interface learns from behavior, not data mining, and personalizes results in real time.
But the real innovation lay behind the UI: users own their data. Wysker introduced a privacy-first architecture that flipped the standard model. Instead of being tracked, users could opt in to share insights — and earn wys Tokens in return. Data became a choice, not a cost.
The Outcome: A Privacy Revolution in Mobile Commerce
Launched on iOS and Android, Wysker quickly attracted attention for rethinking the foundations of e-commerce. Within months, it grew to hundreds of retail partners and a global user base drawn by the app’s speed and transparency.
Its blockchain-driven reward system and opt-in data model made it one of the first truly privacy-centric mobile shopping platforms worldwide.
Wysker was featured by major tech media, recognized in Business Punk’s Startup Watchlist, and backed by early-stage investors through one of Europe’s first consumer token sales. Most importantly, it showed that Gen Z commerce can be fast, playful, and ethical — all at once.
Results
